
Who knew that Tom Boonen, the green jersey winner of the 2007 Tour de France and resident cycling hunk, did such awesome product sponsorship spots?
Randomly, I came across the back cover of an old CycleSport magazine, I have no idea how this ad went unnoticed for so long:
And why it is not prominently featured via internet search is beyond me. Hopefully this post helps resolve that issue.
This just reaffirms that Belgium is the producer of great things: Tom Boonen, Ridley bikes, waffles and beer.





















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