No to the candidate, yes to the coat

Bob Dole pitched Viagra. Al Gore grew a goofy goatee and taught college. So what’s Sen. John Kerry to do to shake off his loosing White House bid? Well, the folks at L.L. Bean, Timberland, or Woolrich would probably love to have him pitching their coats. That’s because Kerry’s campaign fashion trademark, his wheat-colored Timberland barn coat, has caused a spike in sales of the jackets. “It does seem to be getting a big lift,” says Woolrich marketing director Tim Joseph. Barn coat sales typically drop off when winter arrives, but not this year. “We are somewhat inclined to attribute it to the fact that there was a fashion push on this with Kerry,” says Joseph. Kerry snagged his coat last winter at a Timberland factory store in New Hampshire, home of the firm. “With sales of barn coats skyrocketing,” says his aide David Wade, still in campaign mode, “John Kerry has already created more jobs in New Hampshire than George Bush.”


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