world. watching.

June 22, 2010

It’s that time again.. once every four years that those of us in the States pay attention to soccer football. What’s unfortunate is that stupid vuvuzela makes watching games like you have a ginormous hangover for the entire 90 min. If rugby was smart enough to ban them in South Africa, why can’t the football gods?

Even more importantly, what might inspire more Americans isn’t fancy footwork or actually winning (Slovenia? Really?) Why don’t we take a page from the Italians and their partnership with Dolce and Gabbana?

Okay, so I’m slightly biased because I’m part Italian, but seriously.. Count me in!

family. flambe.

December 1, 2009

Never a dull moment in Harrisonburg! Oh wait, are we talking about the Turkey Capital? The same place where Walmartin’ is a verb? So something indeed very exciting and slightly panicking happened while at home in the ‘burg for the Thanksgiving holidays. Contrary to popular belief, I was not cooking.

Turns out we had a suspected gas leak, so mother dearest called 911, and asked the operator specifically to NOT send trucks. So obviously she sent 4.

As they came blaring up our dead-end street, The Twin and I ran for cover, due to sheer mortification. The troops came in FULL gear (hats, oxygen tanks, masks, etc.) and rather disappointingly did not resemble anything that I had learned about firemen from the internets.

After it seemed improbable that the house was going to spontaneously combust from a gas leak, I took the opportunity to inquire if the firemen had slid down the pole for us. (No).

The house was eventually cleared by the firemen and gas guy. We are saved!!

green. gladiator.

September 28, 2009

Who knew that Tom Boonen, the green jersey winner of the 2007 Tour de France and resident cycling hunk, did such awesome product sponsorship spots?

Randomly, I came across the back cover of an old CycleSport magazine, I have no idea how this ad went unnoticed for so long:

And why it is not prominently featured via internet search is beyond me. Hopefully this post helps resolve that issue.

This just reaffirms that Belgium is the producer of great things: Tom Boonen, Ridley bikes, waffles and beer.

late. nite.

February 17, 2008

Sarah Silverman + Matt Damon = instant classic

mlk. monday.

January 21, 2008

Today might be a total fraud, but at least it gets us out of class.

In other news.. 18 down, one to go.

*please note I’m still a Bears fan. But I’m rooting for history. (And to shut up those obnoxious ’72 Dolphins.) And the hottest QB.

Also, Happy Birfday, Twin!

bud. man.

September 28, 2007

I’ve been a Bud Fan ever since Harry Carey declared himself a Cub Fan, Bud Man (remember those commercials of Harry singing the jingle? I vaguely remember, it was like, 1988.) And now look who else is jumping on the bandwagon! Kasey Kahne, my obligatory favorite Nascar driver*, hops on with Bud now that Jr. is off promoting Pepsi (bleh!)

* I would not be a true southerner if I didn’t at least root for a Nascar driver, I think it’s a rule somewhere in southern code.

Budweiser to raise some Kahne

During Budweiser’s announcement last week that the company would sponsor Kasey Kahne’s No. 9 Dodge, Tony Ponturo dropped a few subtle reminders that Bud’s activation makes the driver, the driver doesn’t make Bud.When you’re the biggest-spending and most-visible team sponsor in NASCAR, you don’t worry about the star you just lost. You go about making the next star.

Sure, Budweiser wanted to stay with Dale Earnhardt Jr. as the driver moved to Hendrick Motorsports. Ponturo, Anheuser-Busch’s vice president of global media and marketing, didn’t even try to spin it last week as Earnhardt announced his new sponsor, Mountain Dew Amp, and Bud moved to Kahne’s car at Gillett Evernham Motorsports. Bud’s first preference was to build on the nine years it had invested with Earnhardt.

Once it became evident earlier this summer that Earnhardt and Hendrick had other ideas, Bud’s marketing team wasted no time crying over spilt beer. Kahne was the driver Bud wanted and he’ll be the beneficiary of one of the most powerful marketing machines in sports, just as Earnhardt was.

Anheuser-Busch’s ad spend on sports was more than $250 million last year, accounting for more than three-quarters of its total ad spend, according to Nielsen Media Research. The company was the biggest spender in sports from 1995 to 2005 before Chevrolet inched ahead last year.

Budweiser’s marketing muscle will boost
the image of Kasey Kahne and the
No. 9 Dodge.

“Marketing power and visibility create the bigger-than-life feel,” Ponturo said. It wasn’t until Bud began using Earnhardt in clothes other than his uniform that he took on a new level of celebrity, Ponturo said.

“That’s when you started seeing him in Rolling Stone,” he said.

Kahne, 27, won’t be Earnhardt. His boyish look won’t lend itself to a post-apocalyptic “Mad Max”-style car chase, as Earnhardt performed in one of his last Bud ads. The five-o’clock shadow Earnhardt typically wears to every appearance would have to be painted on Kahne’s youthful face.

But Ponturo already has visions for 2008 when Kahne hops into the Bud car for the first time. He’s thinking of golfer Sergio Garcia in the Michelob Ultra spots, where Garcia woos the women by the pool or at the party. He’s thinking of Kahne in front of a laptop or texting on his cell phone, trying to appeal to the 20-something crowd that loves sports, but also loves gadgets.

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good news, bad news.

July 17, 2007

Oh no!
Becks is still dealing with his ankle injury from the final Real Madrid game.

Something tells me that with a sold out game this Saturday broadcast on ESPN with 19 cameras following him around that he will be playing, whether he likes it or not. – Soccer – Ankle injury puts Beckham’s debut in jeopardy

Speaking of Beckham, hopefully everyone saw Victoria’s Coming to America show tonite, which I’m not gonna lie – was freakin hilarious. (in a good way – Britney and Paris might want to take notes here.) Who knew she was actually  kinda witty and self deprecating?

Oh yes!
The tour is back after the day of rest. Rasmussen claimed the King of the Mountain distinction (no surprise there – back to back KOM defending champ) AND the yellow jersey. Hope he doesn’t get too hot with all that clothing.

Still not really torn over a favorite team this year, but I’ve decided that with one small adjustment, this is the team I will fully support. (Reminiscent of this?)