world. watching.

June 22, 2010

It’s that time again.. once every four years that those of us in the States pay attention to soccer football. What’s unfortunate is that stupid vuvuzela makes watching games like you have a ginormous hangover for the entire 90 min. If rugby was smart enough to ban them in South Africa, why can’t the football gods?

Even more importantly, what might inspire more Americans isn’t fancy footwork or actually winning (Slovenia? Really?) Why don’t we take a page from the Italians and their partnership with Dolce and Gabbana?

Okay, so I’m slightly biased because I’m part Italian, but seriously.. Count me in!

my. better.

March 12, 2008

New Nike spot.. best yet?

Thanks to J, for ‘encouraging’ me to watch American Idol tonite for its debut.

PS — like the music? It’s Saul Williams. But don’t give iTunes your money.. You can download the whole album off his website for five bucks.

boston. biker.

January 17, 2008

Armstrong to run in Boston Marathon

BOSTON (AP) — Seven-time Tour de France winner Lance Armstrong plans to run the Boston Marathon in April to raise money for his foundation.

The 36-year-old Armstrong qualified for Boston by finishing the 2007 New York City Marathon in 2 hours, 46 minutes, 43 seconds, good for 214th place. The Boston qualifying time is 3:15 for men ages 35 to 39.

“For him to qualify in New York and then to take that time and apply it to Boston says a lot about what Boston means to the sport of marathoning,” said Jack Fleming, a spokesman for the Boston Athletic Association. “It’s tough to call your marathon career complete without running Boston.”

Armstrong was diagnosed in 1996 with testicular cancer that spread to his lungs and brain. But he recovered to win the world’s premiere cycling event from 1999 to 2005.

The Lance Armstrong Foundation supports cancer research, prevention and better care for cancer survivors. Armstrong and others running for the foundation raised about $500,000 at last year’s New York City Marathon.

The 112th Boston Marathon will be held April 21.

[Katie Holmes has been rumored to be running as well, but speculation seems to be incorrect]

moving. up.

October 14, 2007

The Boston sports scene ain’t so bad these days.. the Pats are 6-0, the Red Sox are in the playoffs, KG is wearing Celtic green, and oh yeah, Boston College is 7-0 and #3 in the nation! Unfortunately for me, the only Boston sports team I care about is the one that receives my tuition money. But as a sports fan in general, I guess it’s pretty cool. – NCAA Football

bud. man.

September 28, 2007

I’ve been a Bud Fan ever since Harry Carey declared himself a Cub Fan, Bud Man (remember those commercials of Harry singing the jingle? I vaguely remember, it was like, 1988.) And now look who else is jumping on the bandwagon! Kasey Kahne, my obligatory favorite Nascar driver*, hops on with Bud now that Jr. is off promoting Pepsi (bleh!)

* I would not be a true southerner if I didn’t at least root for a Nascar driver, I think it’s a rule somewhere in southern code.

Budweiser to raise some Kahne

During Budweiser’s announcement last week that the company would sponsor Kasey Kahne’s No. 9 Dodge, Tony Ponturo dropped a few subtle reminders that Bud’s activation makes the driver, the driver doesn’t make Bud.When you’re the biggest-spending and most-visible team sponsor in NASCAR, you don’t worry about the star you just lost. You go about making the next star.

Sure, Budweiser wanted to stay with Dale Earnhardt Jr. as the driver moved to Hendrick Motorsports. Ponturo, Anheuser-Busch’s vice president of global media and marketing, didn’t even try to spin it last week as Earnhardt announced his new sponsor, Mountain Dew Amp, and Bud moved to Kahne’s car at Gillett Evernham Motorsports. Bud’s first preference was to build on the nine years it had invested with Earnhardt.

Once it became evident earlier this summer that Earnhardt and Hendrick had other ideas, Bud’s marketing team wasted no time crying over spilt beer. Kahne was the driver Bud wanted and he’ll be the beneficiary of one of the most powerful marketing machines in sports, just as Earnhardt was.

Anheuser-Busch’s ad spend on sports was more than $250 million last year, accounting for more than three-quarters of its total ad spend, according to Nielsen Media Research. The company was the biggest spender in sports from 1995 to 2005 before Chevrolet inched ahead last year.

Budweiser’s marketing muscle will boost
the image of Kasey Kahne and the
No. 9 Dodge.

“Marketing power and visibility create the bigger-than-life feel,” Ponturo said. It wasn’t until Bud began using Earnhardt in clothes other than his uniform that he took on a new level of celebrity, Ponturo said.

“That’s when you started seeing him in Rolling Stone,” he said.

Kahne, 27, won’t be Earnhardt. His boyish look won’t lend itself to a post-apocalyptic “Mad Max”-style car chase, as Earnhardt performed in one of his last Bud ads. The five-o’clock shadow Earnhardt typically wears to every appearance would have to be painted on Kahne’s youthful face.

But Ponturo already has visions for 2008 when Kahne hops into the Bud car for the first time. He’s thinking of golfer Sergio Garcia in the Michelob Ultra spots, where Garcia woos the women by the pool or at the party. He’s thinking of Kahne in front of a laptop or texting on his cell phone, trying to appeal to the 20-something crowd that loves sports, but also loves gadgets.

Read the rest of this entry »

bean. bound.

August 2, 2007

I guess KG found out I was headed to Boston and finally approved his trade to the Celtics..

Though, for the record, I loathe all Boston sports teams. Sure, I’m a big sports fan, but why would I all of a sudden start cheering for the Red Sox? I’m not a bandwagoner, not to mention I think Red Sox fans are generally obnoxious. I’m not sure why everyone asks me about becoming a Pats/Red Sox/Celtics fan, it’s slightly offensive..

coming to america

July 12, 2007

Sorry, anyone riding in the tour, today is just NOT your day.. for hotness, at least.

W magazine has released content for their August issue, featuring the Beckhams coming to America. This is way better than the Beetles, mostly because I’m actually alive to witness it. And this mag certainly beats out the 2004 Vanity Fair issue.

Hits newsstands on July 20. If you can’t wait that long, check out the current Sports Illustrated to tide you over. mmm.

W Magazine – Soccer